Short Code is a 5-digit number, easy to remember that allows incoming communication from unknown lead. It is a service used for customers, prospects and organization audience to contact the company. It is an interactive service between the customers and the company.

Short code is a tool used for marketing, and offering services through mobile phone. It has been proven as a success in the lead collection for marketing department.

Short code is set up per telekom network.

What are the uses?

  • Enquire for more information from company services
  • Register for a promotion or event
  • Request a call-back
  • Receive a mobile coupon or discount voucher
  • Make a mobile SMS donation to charity
  • Get customers feedback
  • Request statements
  • Register a vote or take part in a poll / survey


  • Easy to remember and memorize
  • Can be automated with systems to give instant and accurate replies to queries
  • Has an instant return receipt on request.
  • Lead Collection Tool: It increases collection of database whereby those who send the messages become potential clients.
  • Auto Response: Due to the large number of people sending messages, responding to each one of them may be cumbersome; therefore auto response ensures all the recipients get feedback.
  • Dedicated short code brings in more clients and ensures there is no loss of lead.
  • Short code data can be imported or downloaded to the excel sheet and thereafter used for bulk SMS campaign.

Can be dedicated or shared short code


Type Service Cost KES
Shared Short code (Safaricom) Setting up 14,000
Monthly maintenance  


Dedicated Short Code (Safaricom) Set up 30,000
Refundable Deposit 15,000
Monthly maintenance 15,000
AdminShort Code